The dominance of the English language continues

Adam   Saturday, October 02, 2004, 16:38 GMT
An Economist passage in the Seoul Times -

Sunday, October 3, 2004, 01:36

A World Empire by Other Means
English Becoming The New World Language

The new world language seems to be good for everyone — except the speakers of minority tongues, and native English-speakers too perhaps.

It is everywhere. Some 380 million people speak it as their first language and perhaps two-thirds as many again as their second. A billion are learning it, about a third of the world's population are in some sense exposed to it and by 2050, it is predicted, half the world will be more or less proficient in it. It is the language of globalization — of international business, politics and diplomacy.

It is the language of computers and the Internet. You'll see it on posters in Cote d'Ivoire, you'll hear it in pop songs in Tokyo, you'll read it in official documents in Phnom Penh. Deutsche Welle broadcasts in it. Bjork, an Icelander, sings in it. French business schools teach in it. It is the medium of expression in cabinet meetings in Bolivia. Truly, the tongue spoken back in the 1300s only by the "low people" of England, as Robert of Gloucester put it at the time, has come a long way. It is now the global language.

How come? Not because English is easy. True, genders are simple, since English relies on "it" as the pronoun for all inanimate nouns, reserving masculine for bona fide males and feminine for females (and countries and ships). But the verbs tend to be irregular, the grammar bizarre and the match between spelling and pronunciation a nightmare. English is now so widely spoken in so many places that umpteen versions have evolved, some so peculiar that even "native" speakers may have trouble understanding each other. But if only one version existed, that would present difficulties enough.

William Shakespeare
Even everyday English is a language of subtlety, nuance and complexity. John Simmons, a language consultant for Interbrand, likes to cite the word "set," an apparently simple word that takes on different meanings in a sporting, cooking, social or mathematical context — and that is before any little words are combined with it. Then, as a verb, it becomes "set aside," "set up," "set down," "set in," "set on," "set about," "set against" and so on, terms that"leave even native speakers bewildered about [its] core meaning."

As a language with many origins — Romance, Germanic, Norse, Celtic and so on — English was bound to be a mess. But its elasticity makes it messier, as well as stronger. When it comes to new words, English puts up few barriers to entry. Every year publishers bring out new dictionaries listing neologisms galore. The past decade, for instance, has produced not just a host of Internettery, computerese and phonebabble ("browsers," "downloading," "texting," and so on) but quantities of teenspeak ("fave," "fit," "pants," "phat," "sad").

All are readily received by English, however much some fogies may resist them. Those who stand guard over the French language, by contrast, agonize for years over whether to allow CD-Rom (no, it must be cederom), frotte-manche, a Belgian word for a sycophant (sanctioned), or euroland (no, the term is la zone euro). Oddly, shampooing (unknown as a noun in English) seemed to pass the French Academy nem con, perhaps because the British had originally taken "shampoo" from Hindi.

Albion's Tongue Unsullied

Floating Restaurant in Hong Kong's Aberdeen Harbour
English-speakers have not always been so Angst-free about this laisser-faire attitude to their language, so ready to present a facade of insouciance at the de facto acceptance of foreign words among their cliches, bons mots and other dicta. In the 18th century three writers — Joseph Addison (who founded the Spectator), Daniel Defoe (who wrote "Robinson Crusoe") and Jonathan Swift ("Gulliver's Travels") — wanted to see a committee set up to regulate the language. Like a good protectionist, Addison wrote:

I have often wished that ... certain Men might be set apart, as Superintendents of our Language, to hinder any Words of Foreign Coin from passing among us; and in particular to prohibit any French Phrases from becoming current in this Kingdom, when those of our own stamp are altogether as valuable.

Fortunately, the principles of free trade triumphed, as Samuel Johnson, the compiler of the first great English dictionary, rather reluctantly came to admit. "May the lexicographer be derided," he declared, "who shall imagine that his dictionary can embalm his language ... With this hope, however, academies have been instituted to guard the avenues of their languages...but their vigilance and activity have hitherto been vain ... to enchain syllables, and to lash the wind, are equally the undertakings of pride."

Pride, however, is seldom absent when language is under discussion, and no wonder, for the success or failure of a language has little to do with its inherent qualities "and everything to do with the power of the people who speak it." And that, as Prof. Jean Aitchison of Oxford University points out, is particularly true of English.

It was not always so. In the eastern half of the Roman Empire, Greek remained the language of commerce, and of Christians such as St. Paul and the Jews of the diaspora, long after Greek political supremacy had come to an end. Latin continued to be the language of the church, and therefore of any West European of learning, long after Rome had declined and fallen. But Greek and Latin (despite being twisted in the Middle Ages to describe many non-Roman concepts and things) were fixed languages with rigid rules that failed to adapt naturally. As Edmund Waller wrote in the 17th century,

View from Victoria Peak by night on the harbour and Hong Kong Island
Poets that lasting marble seek, Must carve in Latin or in Greek. We write in sand, our language grows, And like the tide, our work o'erflows. English, in other words, moved with the times, and by the 19th century the times were such that it had spread across an empire on which the sun never set (that word again). It thus began its rise as a global language.

That could be seen not just by the use of English in Britain's colonies, but also by its usefulness much farther afield. When, for instance, Germany and Japan were negotiating their alliance against America and Britain in 1940, their two foreign ministers, Joachim von Ribbentrop and Yosuke Matsuoka, held their discussions in English.

But however accommodating English might be, and however much of the map was once painted red, the real reason for the latter day triumph of English is the triumph of the English-speaking United States as a world power. Therein lies a huge source of friction.

Damn Yanks, Defensive Frogs

French people in Paris
The merit of English as a global language is that it enables people of different countries to converse and do business with each other. But languages are not only a medium of communication, which enable nation to speak unto nation. They are also repositories of culture and identity. And in many countries the all-engulfing advance of English threatens to damage or destroy much local culture. This is sometimes lamented even in England itself, for though the language that now sweeps the world is called English, the culture carried with it is American.

On the whole the Brits do not complain. Some may regret the passing of the "bullet-proof waistcoat" (in favor of the "bullet-proof vest"), the arrival of "hopefully" at the start of every sentence, the wholesale disappearance of the perfect tense, and the mutation of the meaning of "presently" from "soon" to "now." But few mind or even notice that their old "railway station" has become a "train station," the "car park" is turning into a "parking lot" and people now live "on," not "in," a street.

Others, however, are not so relaxed. Perhaps it is hardest for the French. Ever since the revolution in 1789, they have aspired to see their language achieve a sort of universal status, and by the end of the 19th century, with France established as a colonial power second only to Britain and its language accepted as the lingua franca of diplomacy, they seemed to be on their way to reaching their goal. As the 20th century drew on, however, and English continued to encroach, French was driven on to the defensive.

One response was to rally French-speakers outside France. Habib Bourguiba, the first president of independent Tunisia, obligingly said in 1966 that "the French-language community" was not "colonialism in a new guise" and that to join its ranks was simply to use the colonial past for the benefit of the new, formerly French states.

His counterpart in Senegal, Leopold Senghor, who wrote elegantly in the language of Moliere, Racine and Baudelaire, was happy to join La Francophonie, an outfit modelled on the (ex-British) Commonwealth and designed to promote French language and culture.

French people in Paris
But though such improbable countries as Bulgaria and Moldova have since been drawn in — France spends about $1 billion a year on various aid and other programmes designed to promote its civilization abroad — French now ranks only ninth among the world's languages.

The decline is everywhere to be seen. Before Britain joined the European common market (now the European Union) in 1973, French was the club's sole official language. Now that its members also include Denmark, Finland and Sweden, whose people often speak better English than the British, English is the EU's dominant tongue. Indeed, over 85 percent of all international organizations use English as one of their official languages.

In France itself, the march of English is remorseless. Alcatel, the formerly state-owned telecoms giant, uses English as its internal language. Scientists know that they must either "publish in English or perish in French." And though one minister of "culture and the French language," Jacques Toubon, did his utmost to banish foreign expressions from French in the mid-1990s, a subsequent minister of education, Claude Allegre, declared in 1998 that "English should no longer be considered a foreign language ... In future it will be as basic [in France] as reading, writing and arithmetic."
Adam   Saturday, October 02, 2004, 16:45 GMT

That does not mean that France has abandoned its efforts to stop the corruption of its beautiful tongue. Rearguard actions are fought by Air France pilots in protest at air-traffic instructions given in English. Laws try to hold back the tide of insidious Albion on the airwaves. And the members of the French Academy, the guardians of le bon usage, still meet in their silver-and-gold-embroidered uniforms to lay down the linguistic law.

Those who feel pity for the French, however, should feel much sorrier for the Quebeckers, a minority of about 6 million among the 300 million English-speakers of North America. It is easy to mock their efforts to defend their beleaguered version of French: all those absurd language police, fighting franglais, ensuring that all contracts are written in French and patrolling shops and offices to make sure that any English signs are of regulation size.

But it is also easy to understand their concern. After all, the publishing onslaught from the United States is enough to make English-speaking Canadians try to put up barriers to protect their magazines in apparent defiance of the World Trade Organization: Canada's cultural industries are at stake, they say. No wonder the French-speakers of Quebec feel even more threatened by the ubiquity of English.

Germans, Poles and Chinese Unite

French-speakers are far from alone. A law went into effect in Poland last year obliging all companies selling or advertising foreign products to use Polish in their advertisements, labelling and instructions. Latvia has tried to keep Russian (and, to be more precise, Russians) at bay by insisting on the use of the Latvian language in business. Even Germany, now the pre-eminent economic and political power in Europe, feels it necessary to resist the spread of Denglisch.

Three years ago the Institute for the German Language wrote to Deutsche Telekom to protest at its adoption of "grotesque" terms like CityCall, HolidayPlusTarif and GermanCall. A year earlier, an article in the Frankfurter Allgemeine Zeitung in which a designer had been quoted using expressions like "giving story," "co-ordinated concepts" and "effortless magic" so infuriated Prof. Wolfgang Kramer that he founded the Society for the Protection of the German Language, which now awards a prize for the Sprachpanscher (language debaser) of the year.

Chateau Trontenac in Quebec
For some countries, the problem with English is not that it is spoken, but that it is not spoken well enough. The widespread use of Singlish, a local version of Shakepeare's tongue, is a perpetual worry to the authorities in Singapore, who fear lest their people lose their command of the "proper" kind and with it a big commercial advantage over their rivals.

In Hong Kong, by contrast, the new, Chinese masters are promoting Cantonese, to the concern of local business. And in India some people see English as an oppressive legacy of colonialism that should be exterminated. As long ago as 1908 Mohandas Gandhi was arguing that "to give millions a knowledge of English is to enslave them." Ninety years later the struggle was still being fought, with India's defence minister of the day, Mulayam Singh Yadav, vowing that he would not rest "until English is driven out of the country." Others, however, believe that it binds a nation of 800 tongues and dialects together, and connects it to the outside world to boot.

Some countries try, like France, to fix their language by fiat. A set of reforms were produced in Germany a few years ago by a group of philologists and officials with the aim of simplifying some spellings — Spagetti instead of Spaghetti, for example, Saxifon instead of Saxophon — reducing the number of rules governing the use of commas (from 52 to nine), and so on. Dutifully, the country's state culture ministers endorsed them, and they started to go into effect in schoolrooms and newspaper offices across the country. But old habits die hard, unless they are making way for English: in Schleswig-Holstein the voters revolted, and in due course even such newspapers as the Frankfurter Allgemeine Zeitung abandoned the new practice.

Quebec City
Spain strives for conformity too, through a Spanish Royal Academy similar to the French Academy. The job of the 46 Spanish academicians is to "cleanse, fix and give splendour" to a language that is very much alive, although nine out of ten of its speakers live outside Spain. The academy professes a readiness to absorb new words and expressions, but its director admits that "changes have become very rare now." No wonder Spanish-speaking countries in Latin America — as well as the Philippines and the United States — have set up their own academies.

Keeping Tiny Tongues Alive

Rules alone may be unable to withstand the tide of English, but that does not mean it is impossible to keep endangered languages in being. Mohawk, for instance, spoken by some indigenous people in Quebec, was in retreat until the 1970s, when efforts were made first to codify it and then to teach it to children at school. Welsh and Maori have both made a comeback with the help of television and government interference, and Navajo, Hawaiian and several languages spoken in Botswana have been reinvigorated artificially.

Iceland has been extraordinarily successful at keeping the language of the sagas alive, even though it is the tongue of barely 275,000 people. Moreover, it has done so more by invention than by absorption. Whereas the Germans never took to the term Fernsprechapparat when Telefon was already available, and the French have long preferred le shopping and le weekend to their native equivalents, the Icelanders have readily adopted alnaemi for "AIDS," skjar for "video monitor" and toelva for "computer."

Why? Partly because the new words are in fact mostly old ones: alnaemi means "vulnerable," skjar is the translucent membrane of amniotic sac that used to be stretched to "glaze" windows, and toelva is formed from the words for "digit" and "prophetess." Familiarity means these words are readily intelligible. But it also helps that Icelanders are intensely proud of both their language and their literature, and the urge to keep them going is strong.

Perhaps the most effective way of keeping a language alive, however, is to give it a political purpose. The association of Irish with Irish nationalism has helped bring this language back from its increasing desuetude in the 19th century, just as Israeli nation-building has converted Hebrew from being a merely written language into a national tongue.

For some nations, such as the Indians, the pain felt at the encroachments of English may be tempered by the pleasure of seeing their own words enriching the invading tongue: Sir Henry Yule's 1886 dictionary, "Hobson-Jobson," lists thousands of Anglo-Indian words and phrases. But for many peoples the triumph of English is the defeat, if not outright destruction, of their own language. Of the world's 6,000 or 7,000 languages, a couple go out of business each week. Some recent victims from the rich world have included Catawba (Massachusetts), Eyak (Alaska) and Livonian (Latvia). But most are in the jungles of Papua New Guinea, which still has more languages than any other country, or Indonesia, or Nigeria (India, Mexico, Cameroon, Australia and Brazil follow).

Pundits disagree about the rate at which languages are disappearing: some say that by the end of the century half will have gone, some say 90 percent. But whenever a language dies, a bit of the world's culture, history and diversity dies with it. This is slowly coming to be appreciated. The EU declared 2001 to be "European year of languages," and it is striking that even France — whose hostility to linguistic competition is betrayed by the constitution's bald statement that "the language of the Republic is French" — now smiles more benignly on its seven regional tongues (Alsatian, Basque, Breton, Catalan, Corsican, Flemish and Provencal).

Yet the extinction of most languages is probably unstoppable. Television and radio, both blamed for homogenization, may, paradoxically, prolong the life of some by narrow-casting in minority tongues. And though many languages may die, more people may also be able to speak several languages: multilingualism, a commonplace among the least educated peoples of Africa, is now the norm among Dutch, Scandinavians and, increasingly, almost everyone else.

Native English-speakers, however, are becoming less competent at other languages: only nine students graduated in Arabic from universities in the United States last year, and the British are the most monoglot of all the peoples of the EU. Thus the triumph of English not only destroys the tongues of others; it also isolates native English-speakers from the literature, history and ideas of other peoples. It is, in short, a thoroughly dubious triumph. But then who's for Esperanto? Not the staff of The Economist, that's for sure.

The above article is from The Economist.
Steve K   Saturday, October 02, 2004, 19:59 GMT
Ideally we make it easier to learn languages so that everyone can speak multiple languages. That is in fact much of the motivation behind our website If languages can be learned ffrom interesting content, and we break the monopoly of the language teachers, lexicographers, writers of textbooks, testers etc, we open up the possiblity of multiplying the number of linguists in the world.

Once we are satisfied with the performance of our site for English, we will introduce other languages.

But we have to be realistic. Most people learn languages for practical reasons. The fact remains that there is so much momentum in favour of English that it remains the best bet to remain the favoured medium of communication throughout much of the world. Today, from an international perspective a person who cannot speak English is at a greater disadvantage professionally than someone who cannot speak French, Chinese or Swahili. This is not true regionally. I see a significant growth of Chinese in East Asia. Spanish will certainly become more dominant in the Americas. I know less about the extent to which Arabic, Hindi, Bahasa Indonesian, Turkish, Russian, Bantu etc. are universal languages. I use the term universal to mean widespread outside the countries where it is native. Pardon my loose use of the term.
~katrina~   Sunday, October 03, 2004, 02:13 GMT
Other languages are spreading just as much as English. Here in New Zealand there has been a recent influx of asian people, predominantly korean and chinese. There are now large korean and chinese speaking minorities and every day I encounter hordes of people speaking these languages. Everywhere you look you will see korean and chinese signs and there are numerous foreign language tv shows playing. I have even heard that some school are starting to teach these languages in school! I think that it is really refreshing to have some other cultures here in Nz apart from the troublesome Maori however my opinion is not exactly shared by the rest of the population. Everyone seems to be complaining about all these foreigners and racism has become quite common...
Adam   Sunday, October 03, 2004, 09:22 GMT
Le loup et l'agneau Saturday, October 02, 2004, 18:30 GMT
Pourquoi certaines personnes sont-elles si obsédées par le statut de la langue anglaise sur la scène internationale ? Du moment que tout le monde, ou presque, peut communiquer, est-ce si important que ça ?
Only English allowed on this discussion forum.
Adam   Sunday, October 03, 2004, 10:13 GMT
Deutsch Please, We're German (21. Feb. 2004)

As the world celebrates International Mother Language Day on Saturday, Germany's language purists bemoan the relentless onslaught of Denglish. But a German watchdog has hinted that a turnabout might be in sight.

When burger giant McDonald's recently dropped its famous English slogan "everytime a good time" for its TV advertisement in Germany and replaced it with a very German "Ich liebe es" (I'm lovin' it), an audible whoop of joy was heard in the language purist camp in the country.

After years of all-out war against the rise of Denglish (a mixture of German and English), the Institute for German Language (VDS) -- self-appointed guardian of the sanctity of German language -- is celebrating.

"We have detected a trend reversal," Walter Krämer, chairman of the VDS told dpa news agency. "The fast-food chain McDonald's is once again advertising in German for its products, even other companies and concerns have rediscovered German for their slogans," he said.

Understand English?

But rather than a sense of loyalty and pride towards its own native language -- a sentiment more in keeping with International Mother Language Day -- it's pragmatic concerns that have fuelled the German advertising industry's recourse to German.

Tobias Mindner, VDS press spokesman pointed out that advertising gurus in Germany had found in a study that most of its target audience didn't understand slick English one-liners.

Indeed the recent representative study concluded that 59 percent of those surveyed couldn't correctly translate McDonald's Every time a good time into German. The same went for Mitsubishi's slogan Drive Alive. Just 18 percent understood it as "lively driving" in German, the rest interpreted it as "survive the drive in our car" -- a potentially damaging promo for the carmaker.

The participants were all aged between 14 and 59 -- a target group that's considered the biggest spender and thus the most promising for the industry.

"A much smaller percentage of people in Germany speak English than is generally assumed," Mindner told DW-WORLD. "Just about ten percent speak and really understand it well. So you can't really just use snazzy English phrases and enthuse people for products, when they don't really get the message," he added.

Spectacular moves to clean up German

The VDS has been up in arms against the encroachment of English words in the German language for the past six years and is known for its often eccentric ways to achieve its aim.

Last year the watchdog symbolically auctioned the German language on Ebay. Within two days, the highest bid lay above ten million euro, following which the Internet auction site stopped the trade.

The organization also attempted to sue the supervisory board of Deutsche Telekom for its "nonsensical use" of English words like City call, Holiday plus Tarif and German Call. The institute also awards a prize for the Sprachpanscher (language debaser) of the year.

"No to Denglish"

The onslaught of so-called Denglish is apparent not just in Germany's advertising and business world, but increasingly in almost all walks of life and it isn't just irking language experts.

A group of senior citizens in the Bavarian city of Nuremberg recently started a "No to Denglish" signature campaign. Magda Schleip, a member, told daily Süddeutsche Zeitung, "older people only understand fragments of what politicians, advertising gurus and media tell them everyday."

Schleip added that the problem was even more acute for the unemployed. "The Federal Labor Agency only talks about job centers, cluster building, clearing offices," she said. "Which unemployed person understands that?"

Awareness the key?

Though politicians -- who are prey to Denglish themselves (task force, road show, pre-events) -- are clear it's impossible to enforce laws to cleanse German, it's generally agreed that awareness is the best way to counter the malaise.

Thus the Bavarian Education Ministry has announced that it has urged schools to "take special responsibility for the German language" on Feb. 21, the International Mother Language Day.

But will that stop German teens from using trendy and hip, German businessmen from being CEOs, bankers and managers or ordinary souls from shoppen or chatten on the Internet?

Author DW staff (sp),00.html
Easterner   Monday, October 04, 2004, 10:53 GMT
Concerning advertisements:

There is a law in Hungary that all advertisements in English have to be translated into Hungarian as well, also the names of shops containing an English word. As I see from the previous posts, this is not unique. Motive: prevent the unnecessary spread of English names on the expense of native ones. While I agree with the main objective, I do not feel the spread of English names or advertisements will "corrupt" language use in Hungary. It may result in more English loanwords, however ("wellness", for example, is quite widely used in everyday spoken language, along with a number of other widespread loanwords). Incidentally, if somebody had brought a law against the borrowing of French and Latin words in 14th century England, what would English look like today?

Concerning the dominance of English:

While it is true that many people use English as a global tool of communication, only a minority of them use it on a high level, taking account of all its subtleties of usage. This can do the most harm to English, not to the native languages of English users (because it will result in a distorted variety). On the other hand, if you take effort to learn it properly, it is a convenient way of talking to people you could not be able to communicate with otherwise. And if you learn it properly, it will result in more respect to your own language as well - at least it is my personal experience that people who use English on a high level are equally careful to use their native language on a high level as well. I think a sensible person can decide the proper context of using his/her native language and that of using English. As for "language protection" movements, I think they serve political purposes most of the time.
Easterner   Tuesday, October 05, 2004, 01:53 GMT
There is a lot of effort nowadays to ensure free movement of goods, also of ideas. Shouldn't it be the same with free movement of words? :-)

On the other hand, judging from sume dubbed versions of English-speaking movies, the number of English words used casually in German does justify at least some degree of awareness. But I have nothing against "chatten", for example. Some loanwords have a special "feeling" to them, and "chat" is one of such words.
Vytenis   Friday, October 08, 2004, 19:31 GMT
This is clearly a complicated subject. On the one hand, we do not want to lose the richness of our native languages and the good ways of expression they offer and on the other hand it seems absurd to regulate and to police the language. The way out I think is for the national authorities to promote the high style of a native language as a prestigios standard while at the same time not attempting to restrict the influx of English words, which is a losing battle almose without expetion. Instead, they'd better concentrate on promoting the use of the really good and rich standard of a native tongue on TV, radio, literature, press etc etc. That's I believe where all the language protection zeal and efforts could be most effectively and mosr rationally used. Building Berlin walls does not go well with the reality of our times!