Summary
Stop and think before you start writing. Make a note of the points you want to make in a logical order.
Prefer short words. Long words will not impress your customers or help your writing style.
Use everyday English whenever possible. Avoid jargon and legalistic words, and always explain any technical terms you have to use.
Keep your sentence length down to an average of 15 to 20 words. Try to stick to one main idea in a sentence.
Use active verbs as much as possible. Say we will do it rather than it will be done by us.
Be concise.
Imagine you are talking to your reader. Write sincerely, personally, in a style that is suitable and with the right tone of voice.
And always check that your writing is clear, helpful, human and polite.
Stop and think before you start writing. Make a note of the points you want to make in a logical order.
Prefer short words. Long words will not impress your customers or help your writing style.
Use everyday English whenever possible. Avoid jargon and legalistic words, and always explain any technical terms you have to use.
Keep your sentence length down to an average of 15 to 20 words. Try to stick to one main idea in a sentence.
Use active verbs as much as possible. Say we will do it rather than it will be done by us.
Be concise.
Imagine you are talking to your reader. Write sincerely, personally, in a style that is suitable and with the right tone of voice.
And always check that your writing is clear, helpful, human and polite.