a word question

Hi there

I have a question.
I`d like to know what "wub" means.

I`ve come across this word in a book and it was a new one for me.
I checked up my dictionary but I couldn`t find it.

Could you help me please?

Thank you.

What was the context?

Sorry
I`m afraid I don`t really remember the context.

It was about a girl.
People are talking about her and a guy said
"I feel wub for her".

From the context I thought the word meant
"love" or something.

Yeah... I'd assume she was saying "love" either trying to be cute or she has a very thick accent.

Thank you for the reply, JP and Skippy!

"Wub" is usually just a very cutesy way of saying "love", yes. It's also common to see "wuv".